After more than three years of work and planning along with over $20,000,000
investment, Baci Lingerie is proud to announce the official worldwide launch
of the new Black Label collection that will be presented for the first time
ever at the famous Salon de la Lingerie 22-23-24 Jan. 2011 / Porte de
Versailles, Paris.
The Black Label Collection’s photo shooting was the most expensive lingerie
shootings ever and a sneak peek of the new Collection with a global
promotional trailer can be seen at
http://www.baci-lingerie.com/black-label-collection
Baci Lingerie invested $20,000,000 Dollars to redefine what Affordable
Luxury truly means. Baci Lingerie’s dedicated and experienced design teams
from around the world worked closely together for many years to deliver what
will be an entirely new category of sexy lingerie and will change the way
the world views lingerie forever.
“As the main sponsor of the Salon de la Lingerie show we felt that this is
the perfect platform for us to launch our Black Label Collection and display
it to the world”, comments Baci Lingerie’s COO, Robert Rosen. “There is no
better venue to introduce our revolutionary new collection than at the
biggest lingerie show in the world where all the top companies and brands
will be. Our second collection had a total budget of $20,000,000 and will
include over 500 new styles of beautifully and sophisticatedly designed
lingerie. The Black Label collection will have a high end lingerie styled
theme, similar to European chic style, for 95% lower prices than other
brands such as La Perla and Agent Provocateur. We designed the Black Label
Collection to create an entirely new category of lingerie. This new category
of extremely high end designed lingerie for extremely low price will
definitely revolutionize the industry.”
The Black Label Collection’s photo shooting was the most expensive lingerie
shootings ever and follows the same concept as their first collection
whereby each of Baci Lingerie’s 500 piece collection was shot so that each
style had their own setting with front and back pictures and in video format
to provide an intimate and personal touch to be shared with the customers.
A total of 1100 pictures and 550 videos will debut with this Black Label
Collection. Just for the photo retouching we invested more than 5,000
hours, the shooting alone had a budget of over $5,000,000 plus printing
costs of $3,000,000 for 50,000 Black Label Collection books which weights
over 6kg. Managed by a globally acclaimed Italian production team which
included the best photographers in the world, the $5,000,000 Million Dollar
photo shoot was held throughout three extravagant castles in Southern
Germany, UK and France.
Baci Lingerie is looking forward to meeting new partners and developing new
relationships at our future upcoming shows like Salon International de la
lingerie Paris in January 2011. We invite all interested parties to come
share and explore the Baci Lingerie experience.
